Strategy-Led Practice · Denver, CO
Established brands at $5M or more in revenue. The old playbook stopped working, or never quite did. Every engagement starts with a paid Growth Strategy Review.
The Approach
They're a gap between where the business actually is and where the market has moved. The product may be strong. The team may be strong. The category may be moving. The marketing spend may be live. And growth still flattens.
Sometimes that gap is marketing. Sometimes it's product positioning. Sometimes it's channel strategy. The marketing comes after the actual problem is defined.
Every engagement starts the same way. I spend time inside the business and inside the category before recommending anything.
How It Goes
The first step is a Growth Strategy Review. A paid strategic assessment that surfaces the real gaps and what closing them would look like.
Standalone deliverable. Most of the time it leads into ongoing work, but it doesn't have to.
The work usually centers on growth strategy and marketing. For some clients it extends into operations, onboarding, and building out new revenue lines.
Engagements
Entry Offer
A paid strategic assessment that surfaces the real gaps and what closing them would look like. Standalone deliverable. Most of the time it leads into ongoing work, but it doesn't have to.
Delivered in 3 to 4 weeks. Pricing scales by scope, from a focused review of a single growth question to a category-wide assessment.
Focused
$2,500
Standard
$7,500
Deep
$15,000+
After the Review
The work usually centers on growth strategy and marketing. For some clients it extends into operations, onboarding, and building out new revenue lines.
Sometimes the answer is marketing. Sometimes it's product positioning. Sometimes it's channel strategy. The deliverable gets shaped by the problem the Review surfaced, not by a pre-packaged retainer menu.
Scope, cadence, and pricing are set after the Review, based on what closing the gap actually requires.
Industries
Engagements center on brands at $5M or more in revenue. A small number of $2 to $5M engagements get taken on as training ground, capped at two or three at any given time.
Parts manufacturers, distributors, and specialty brands where the category is moving faster than the growth engine was built for.
Racing programs, series, sponsors, and event brands that need audience strategy and commercial infrastructure, not just activation.
HD and commercial suppliers, OEM program partners, and industrial brands with long sales cycles and underbuilt demand generation.
Automotive brands, program operators, and specialty retailers where the gap is between the offer and how the market now buys.
About
Misfits Factory is a strategy-led marketing practice based in Denver, Colorado. The work centers on established brands in aftermarket, motorsports, heavy-duty, and automotive, typically at $5M or more in revenue.
Every engagement starts with a Growth Strategy Review. What comes next depends on what the assessment actually surfaces. Sometimes the answer is marketing. Sometimes it's product positioning. Sometimes it's channel strategy.
The focus is on closing the gap between where the business actually is and where the market has moved. The deliverable is shaped by the problem, not the other way around.
Founder
Founder and Principal Strategist
I didn't come to these industries from the outside. I spent two decades inside them, managing multimillion-dollar account portfolios, building national programs, running sponsorships with professional motorsport athletes, and developing products alongside OEM engineering teams at a global level.
My sales and business development career spans the full aftermarket and heavy-duty ecosystem, from national retail expansion programs that grew from five figures to seven in under three years, to OEM programs with the largest construction and agricultural equipment brands in the world.
Misfits Factory exists because I kept seeing the same pattern. Companies with genuinely strong products losing ground, not because the product was wrong, but because the business had drifted from where the market actually was.
Work Together
Every engagement starts with a Growth Strategy Review. A paid strategic assessment, 3 to 4 weeks, delivered as a standalone document.
jason@misfitsfactory.com · Denver, CO