Marketing Systems & Strategy  ◆  Market Match™  ◆  Brand Positioning  ◆  Paid Media  ◆  Digital Products  ◆  VAVOOSH™  ◆  Independent Artist Systems  ◆  Strategy-First  ◆  Marketing Systems & Strategy  ◆  Market Match™  ◆  Brand Positioning  ◆  Paid Media  ◆  Digital Products  ◆  VAVOOSH™  ◆  Independent Artist Systems  ◆  Strategy-First  ◆ 
Marketing Systems & Strategy · Denver, CO

When your message
matches your
market.

Misfits Factory builds connected marketing systems that turn clarity into demand, creative into revenue, and performance into sustained growth.

Positioning
Clarity in market, offer, and message
Creative
Messaging and assets built to convert
Performance
Paid distribution designed with intent
Optimization
Refinement driven by real market feedback
The Problem

Marketing rarely fails because the
business is weak.

It fails because the message isn't aligned with the market. When the offer lacks clarity, the content feels generic, and ads run without strategic intent — marketing becomes expensive and inconsistent.

The business may be strong.
The product may be strong.
But the positioning is misaligned.

"When positioning is clear and marketing channels are aligned, customers don't need convincing. They already understand the value."

The Market Match™ System

When your message matches your
market, growth accelerates.

Not disconnected tactics. Not one-off campaigns. A structured system designed to generate and scale demand.

01
Positioning Audit
Where you stand, where the gap is, what to fix first
02
Message Architecture
Offer clarity, market fit, creative direction
03
Channel Deployment
Paid media built with strategic intent
04
Performance Optimization
Real data. Real refinement. Sustained growth.
What We Do

Full-service strategy.
Built to scale.

Core Service
Brand Strategy & Positioning

We define where your brand stands in the market, who it speaks to, and what makes your offer undeniable. The foundation every other channel depends on.

Market & competitor analysis
Offer clarity & message architecture
Brand voice & positioning framework
Go-to-market strategy
Core Service
Paid Media & Campaign Management

Performance advertising built with strategic intent — not just spend. We run paid channels that are aligned to your positioning so every dollar compounds.

Meta, Google & programmatic
Creative strategy & testing
Audience architecture & funnel design
Weekly reporting & optimization
Core Service
Marketing Audits & Roadmaps

A full diagnostic of your current marketing ecosystem — what's working, what's wasting budget, and the exact sequence to fix it. Delivered as an actionable roadmap.

Full channel & spend audit
Positioning gap analysis
90-day priority roadmap
Executive presentation & debrief
Retainer
Monthly Retainer Engagements

Ongoing strategy and implementation for brands that are serious about growth. We embed into your team as a fractional marketing arm — strategic and executional.

Dedicated strategy lead
Monthly strategy sessions
Campaign management & creative
Quarterly performance reviews
Specialty
Creative Strategy & Direction

Creative that converts — not just looks good. We build content frameworks and asset systems aligned to your positioning so every piece of creative has a job to do.

Ad creative & copy frameworks
Content systems & calendars
Landing page strategy
Brand asset development
Start Here
The Market Match™ Audit

The first step for every new engagement. We audit your current positioning, message alignment, and marketing channels — and deliver an actionable report within 10 business days.

Request Audit →
Who We Work With

Brands and companies
that demand results.

Aftermarket & Heavy Duty
Parts manufacturers, distributors, and HD and light duty suppliers ready to build demand beyond the trade show floor.
Motorsport & Events
Racing teams, series, sponsors, and live event brands that need audience activation, sponsorship positioning, and campaign infrastructure.
Trades & Local Business
Contractors, service providers, and local businesses that compete on expertise and trust and are ready to scale past referrals.
Lifestyle & DTC
Consumer brands, e-commerce, and lifestyle companies scaling from early traction to real growth infrastructure.
Digital Products

Agency discipline.
Packaged as products.

Two distinct product lanes. VAVOOSH™ serves independent musicians. Market Match™ Systems serve the industries we know best. Both built on the same strategic foundation as our agency work.

Music Products Brand
VAVOOSH™
Digital products built exclusively for independent musicians.

VAVOOSH is our dedicated music brand — a standalone product ecosystem for independent artists who want the same strategic discipline applied to their career that we apply to our agency clients.

Independent Artist Career OS™ — $97
Tour America Toolkit™ — $197
Free diagnostic tools & resources
Industry Playbooks
Market Match™ Systems
The Market Match™ framework applied to the industries we know best — self-serve growth systems for operators who want the playbook before they're ready for the retainer.
Coming Soon
Automotive Marketing OS™
Dealership and automotive brand marketing system — positioning, paid media, and retention frameworks built for the industry.
Coming Soon
Heavy-Duty Aftermarket Growth System™
Sales and marketing infrastructure for heavy-duty aftermarket manufacturers, distributors, and service providers.
About

Marketing systems
for the ones who
don't fit the mold.

Misfits Factory is a marketing strategy and systems agency based in Denver, CO. We work with brands and companies that demand results — and are tired of marketing that feels disconnected from how their business actually grows.

Our philosophy is simple: when your message matches your market, growth becomes predictable. Everything we build — from agency engagements to digital products — is built on that foundation.

We are the agency behind VAVOOSH™, our digital products brand for independent musicians, and an expanding library of Market Match™ Systems.

Location
Denver, Colorado
Engagement Model
Strategy-first · Retainer-based
Verticals
Aftermarket & Heavy Duty · Motorsport · Trades · Lifestyle
Founder

Jason DeRamo

Founder & Principal Strategist

Jason DeRamo didn't come to these industries from the outside. He spent over two decades inside them — managing multimillion-dollar account portfolios, building national programs, running sponsorships with professional motorsport athletes, and developing products alongside OEM engineering teams at a global level.

His sales and business development career spans the full aftermarket and heavy duty ecosystem — from national retail expansion programs that grew from five figures to seven in under three years, to OEM programs with the largest construction and agricultural equipment brands in the world.

Misfits Factory exists because Jason saw the same problem repeatedly across every industry he worked in — companies with genuinely strong products losing ground not because the product was wrong, but because the message didn't match the market.

Background
20+ Years Industry Experience
Expertise
Aftermarket & Heavy Duty · Motorsport · OEM Programs · National Account Strategy · Sponsorship Management
Ready to talk?
Every engagement starts with a conversation about where your marketing is and where it needs to go.
Request the Audit →
Work With Us

Ready to build
something that
actually works?

Every engagement starts with the Market Match™ Audit. We'll assess your current positioning, identify the gaps, and deliver a clear roadmap within 10 business days.

Request the Audit → Email Us Directly →
jason@misfitsfactory.com  ·  Denver, CO